DIGITAL MANAGEMENT

Content Development Leadership Experience

• CREATIVE MANAGER OF CONTENT DEVELOPMENT: Manager of UX Creative Teams & Cross Functional Leader to Sales + Marketing in briefing and building, launching all areas of paid and organic social content for global brands - ensuring seamless integrated brand experience across platforms including web.

• AGENCY PARTNER: Managed Digital Agency MXM, co-managed Agency Havas - partner w/Marketing + Agency JUV to create content targeted specific to generational audiences. Since 2021, UX partner on building Creative Briefs and Video Sketches for (15) Influencers for Method and Babyganics brands. 120 social posts + 32 emails quarterly. Up to 12 seasonal pushes annually - CMS.

• DRIVER OF CREATIVE TEAM BUILDING CONTENT: Weekly business partner to Marketing Brand Managers across multiple brands driving monthly campaign planning and roll out of social across text, instagram, Tik Tok, Email campaigns, PPC ads in conjunction with specialty web landing pages. Co-led Briefing meetings. Pre-vet Creative Briefs. Topline planning to insure synergizing between Social and Web for 3 global brands - synching with annual Strat Plan.

• ANALYTICS / STRATEGY: Establishing clear metrics from the start. Co-led discussions with Marketing @ judging success thru Post Project analytics. A/B Testing for Email Marketing. Ensured w/Marketing synergy of Loyalty Program Email flows with UX on brand website for Method brand.

• OPTIMIZATION - CONTENT TEMPLATES BUILT: Creative Manager of process digitizing brand templates across all social platforms after major brand redesigns to optimize creative team’s productivity.

• VIDEO UX: Managed videographers and animators as part of process building specialty messaging for Sales + Marketing, B2C digital campaigns and PR-focused Landing Pages to support NGO community programs on the West Coast for (3) global CPG brands.

• SALES & PR: Led Exploratory / Briefing Implementation - Building PR Kits with QR codes, Sales Tool Kits for B2B campaign pitches, line extension rollouts. Ensuring synergy across platforms.

• ASSET MANAGEMENT: Post shoot Producer managing building of assets and assimilating them into tools for easy access by studio team - Sharepoint & Custom programs. Manage external vendors on color correction and asset building.

• INVENTORY MANAGEMENT: Built and monitored tracking tools to ensure that week-by-week I partnered with Marketing on week-of-post check-ins on inventory levels, for product being featured, allowing the consumer to find and purchase online with out products flagging as unavailable.

• ACCURACY ENSURED: Tracked proofing in Klaviyo prior to pushes to ensure optimal accurate content was delivered to the consumer.

Web Design Management Experience

• CROSS FUNCTIONAL PARTNER: Business Partner to Omni Channel, Sales & Marketing, IT insuring that Communications @ project needs are generated, projects are briefed and proofed optimally, that creative deadlines are met and driving post project analysis to ensure future success with UX on (3) global retail brands (2) US brands.

• CREATIVE MANAGER: Cross-Functional partner to Marketing Management and Digital Creative Director to optimize website navigation, content structure and visual design for optimal UX. Drove UX Design creation for Campaign Landing Pages, Home Page Seasonal updates and Product Page Features of Line Extension roll outs. Design Manager of new site builds in food industry on growing US brands.

• LEADER @WEEKLY STAND UPS: In-house with Creative Studio and on 90 minute zoom calls with DEV agency partners for full site rebuilds of major CPG retail brands in US / CND & UK. A/B testing part of Briefing kick offs. Involved with post Landing Page launch analysis - co-driver w/Marketing to incorporate analytics and consecutive Landing Page launches.

• CMS MANAGEMENT: Hands-on in various programs inc Word Press. Experience inc: driving asset creation thru external agencies & creating asset management systems through building digital organizational programs and Sharepoint sites. Monthly push planning and loading for up to 12 seasonal updates yearly by Brand. / Led major 6 month CMS Initiative to update (4) global branded websites to meet legal compliance - included meta tagging updates and asset builds to meet ADA compliance.

• ANALYSIS / STRATEGY DISCUSSIONS: Partner to Marketing Digital Manager & Digital Creative Director + Digital Dev Agency in ongoing weekly web check-in team meetings in reviewing analysis around website traffic, UX and KPI’s and enacting UX strategy to drive sales.

• DESIGN MANAGER OF CREATIVE AGENCIES: Decade of experience managing creative agencies on large initiatives cross pollinating between print + digital.

• CO-LEADER WITH MARKETING BRAND MANAGEMENT - MULTI YEAR REBRAND INITIATIVES: 1-3 months, 6 months and inc large complex projects up to 2 years in scope, for multiple brands- schedule, budget, creative team driver. Partnered w/Manufacturing on Planning for major packaging rebrands moving through. Global versions of websites included for Method. Partnered with IT & Marketing and Agency Havas to ensure web relaunch synchs with packaging roll out + rebranding.

• CONSUMER INSIGHT: Deep experience with consumer research across US regions as part of major brand redesigns. Involved with brand deconstruction through Branding Boards then strategic thinker with Marketing on identifying marketplace opportunities for repositioning the brand and developing line extensions. 2 year projects including RFP process for vetting design firm. Producer of large complex photoshoots in studio, on location to create photography, GIFs and video of products, recipes, lifestyle stories capturing new look and feel of brand across 130 SKUs in 6 weeks. Drive asset management, post color work as well.